Best car insurance in Madison

 In Madison, Wisconsin, car owners pay an average annual rate of $329 for minimum coverage and $1,025 for full coverage. Madison drivers looking for the cheapest car insurance rates can find them with USAA and Geico for minimum coverage insurance and State Farm for full coverage, according to Quadrant Information Services. We compared company pricing, coverages, available discounts, financial strength, and customer reviews to find the best and cheapest car insurance premiums in Madison.

Best car insurance in Madison

Madison's top auto insurance companies
USAA, Geico, Erie, and Farmers are our top picks for the best car insurance companies in Madison. To find the best auto insurers, Bankrate's editorial team examined quoted average premiums obtained from Quadrant Information Services. Affordable premiums, robust coverage options, generous discounts, highly rated customer service, and financial strength are among the criteria for being considered the best.


Consider Erie if you're looking for an insurance company with strong endorsements. Erie's basic car insurance policy includes generous coverages such as pet insurance, personal items coverage, glass repair coverage, locksmith services, and roadside assistance. 

Although Erie's policies are reasonably priced, the company also provides a number of options for further lowering your premium. With each new policy, Erie includes a rate lock guarantee and a disappearing deductible, as well as a variety of traditional discounts.


Farmers is yet another car insurance company known for its distinctive coverage options. In addition to standard coverage, you can add loss of use coverage, rideshare insurance, Guaranteed ValueTM coverage, a glass deductible waiver, spare parts coverage, OEM coverage, new car replacement coverage, and much more to your policy. 

Farmers offers fewer discounts than the other providers on our list. There are, however, special discounts available for drivers who have no prior claims on their record and who bundle their policies. Farmers also offers state-specific discounts, which you can learn more about from a Farmers agent.


Geico is well-known for its low-cost auto insurance policies. The average Geico full coverage policy in Madison costs $809 per year, which is more than $200 less than the citywide average. Geico's coverage options are limited, but the company compensates with discounts. 

Geico provides savings opportunities for military personnel, federal employees, employer/membership groups, good students, safe drivers, paying in full, owning a vehicle with safety features, and more.


Although USAA only sells car insurance to active duty and retired military personnel, as well as qualifying family members, the company is highly rated. If you qualify for USAA insurance, you will have access to excellent customer service and claims handling, as well as low rates and attractive discounts. 

Drivers who switch to USAA save more than $700 per year on their insurance policy on average. USAA also provides additional discounts for good students, safe drivers, parking a vehicle on a military base, insuring a new vehicle, insuring two or more vehicles, and being a loyal customer.

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